CINEMATIC CONVENTIONS

WE USE

Separating A-roll footage to B-roll footage is an excellent first step to structure the workload into smaller manageable units. B-roll is a valuable asset to videos of any budget. B-roll is instrumental in getting your message across.

Furthermore, B-roll footage can also be further structured down. Your b-roll footage, being your visual narrative, is what allows the audience to not only listen but see the story, with a strong simple visual that uses vibrant images instead of text. When a good variety of B-roll footage is captured, it gives a different experience and sometimes emotions. When viewers are shown different perspectives, it triggers emotions that make them better connect with your content. 

For that, the approach is making sure that a wide variety of B-roll footage is captured to tell a compelling visual story. We deeply understand that the use of camera movements, camera angles, shot sizes, and framing techniques make all the difference to tell a visual story. That’s when conventions in film grammar come in, as they help narrate your video content visually and directly impact the aesthetic of the imagery.

  • Camera Movement: Camera movements are used to create visual interest, lead the eye, and add a sense of realism. Movement techniques differ from panning, tilt, zoom, tracking/dolly.

  • Camera angle: At Icyerekezo, we utilize a variety of camera angles to provide a clear contextual understanding. Where the camera is placed in relation to the subject can affect the way the viewer perceives the subject. There are several camera angles, such as eye-level shots, low angle shot, high angle shot, bird's-eye views, and worm's-eye views.

  • Shot Size: At Icyerekezo, we use all types of shots from extreme wide-angle to extreme close-ups. It’s all about how much of the scene we want actually to be seen. All the types of shots are imperative, from extreme wide shots, to get a sense of the overall environment, to extreme close-ups, for the attention to details.

  • Shot Composition: Knowing how to frame specific shots for specific reasons, have a more significant impact on the audience, keeping them engaged for longer. Framing techniques are what help guide the viewer's eye through the image quickly and make it pleasant to the eye. There are different framing techniques, such as the rule of thirds, depth of field, leading lines, and the like.  

 

 

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