Succesful content requires a distribution strategy based on a multi-channel social media strategy. This means that all content is going to be published on every social platform where the brand is active. This also apply for videos. Applying a native video approach allows leveraging the most engagement activity.


Taking a multi-channel social media approach provides a better way to approach your promotion and platform-building efforts, because it gives your brand the ability to:

  • reach audiences on their preferred channel;

  • holding the interest of followers on each platform;

  • cast the widest net to propel and maximize awareness;

  • getting the greatest amount of engagement for your content;

  • further establish your consistent brand message.