Posting native videos onto Twitter instead of 3rd-party videos resulted in a 216% increase in engagement for Brands. People use Twitter to Stay right on top of what's happening as it happens.


As Twitter's personalised highlights feature allows users to catch up quickly with the tweets most relevant to them, a brand’s following base will come across your content in no time, especially if users re-tweet the videos. Moreover, people use Twitter to streamline information consumption, to become proficiently knowledgeable regarding specific topics because they find curated communities revolving around specific topics. So captions should be crafted in the aim to add value to a brand’s industry.